A unique interactive selling skills development program. SalesFocus allows representatives to explore the consequences of their decisions and actions in realistic scenarios. Currently this package is being used by the pharmaceutical industry to train medical representatives. Other scenarios can easily be programmed.

The program gives instant feedback on doctor interest levels - can the representative gain and maintain the doctor's interest in the Company's products?

In addition to selling skills, the program also challenges the user to exercise:

Planning skills
Judgement and decision making skills
Objective setting
Time management

SalesFocus generates unique doctor profiles and scenarios using a combination of statistical techniques and demographic databases. Thus, every time the program runs it creates a new doctor and scenario. The permutations are endless - but always reflect realistic situations in the field of pharmaceutical sales. The detailed profile will influence the way the doctor responds during the interview but the representative will only be provided with parts of this information in the form of the doctor's record card - the rest has to be discovered!

The sales interview runs "against the clock", if the representative takes too long, the doctor’s interest in the presentation will decline and the representative may be late for the next appointment.

Once in front of the doctor, representatives must decide which products they will promote and the sales approach. Bad decisions will cause the doctor's interest to flag - and the representative may be asked to leave! If the doctor's interest is increasing the representative must decide when to close the sale. The stages of the interview are retained in memory and may be printed out for review - and the "doctor" will even give his evaluation of the detail!